ITA0039 by Asacert is preparing to celebrate the 9th Italian Cuisine Week in the World, which will be held from November 16 to 22, 2024. This year the event is dedicated to the theme “Mediterranean Diet and Roots Cuisine: Health and Tradition,” a tribute to the food and wine excellence that has been telling the identity of our country for centuries.

A tradition that conquers the world

Promoted by the Ministry of Foreign Affairs and International Cooperation, the Week of Italian Cuisine in the World is an annual event that puts the spotlight on the Italian food supply chain, a symbol of quality, tradition and authenticity. An opportunity to make our roots known through dishes that combine taste, health and sustainability.

Italy, undisputed leader in the promotion of the Mediterranean Diet, is also an international power in the export of typical products. In the global market, our country holds important records:

1st world exporter of tomato pulp and peeled tomatoes (76.7 percent), pasta (48.4 percent), shelled chestnuts (32.6 percent), and tomato purees and concentrates (24.2 percent).
World 2nd place for wine, fresh cheese, kiwifruit, liquor, apples and hazelnuts. (*)

ITA0039 certification: a guarantee of authenticity

In the context of this global celebration, ITA0039 | 100% Italian Taste Certification by Asacert represents a valuable ally in defending the authenticity of Italian cuisine. Through the certification and the eponymous app, Asacert promotes a guaranteed Made in Italy experience, ensuring that consumers around the world can enjoy dishes made with authentic, certified ingredients.

Health and tradition at the table

The Week of Italian Cuisine in the World is not just a celebration of taste, but a journey through the values that our cuisine brings: a healthy, balanced and sustainable diet that combines ancient roots and modern flavors. Behind every dish is a story of passion, skilled hands and authentic ingredients that make our tradition unique in the world.
Together defending the authenticity of Italian cuisine means protecting the beating heart of our identity. A mission that never stops, especially when it comes to bringing the essence of true Made in Italy to the table.

* The European House – Ambrosetti